Apple chief executive officer Tim Cook held an hourlong all-hands meeting in which he told staff members that the firm needs to win in AI , according to Bloomberg’s Mark Gurman.
The meeting followed an incomes employ which Cook told financiers and experts that Apple would “significantly” enhance its AI investments. It appears he had a similar message for Apple staff members, reportedly telling them, “Apple has to do this. Apple will certainly do this. This is sort of ours to grab.”
Regardless of launching a variety of AI-powered attributes in the past year under the Apple Knowledge umbrella, the business’s guaranteed upgrades to its voice assistant Siri have actually been substantially postponed. And Cook appeared to recognize that the company has actually fallen behind its competitors.
“We have actually seldom been initially,” he reportedly said. “There was a computer prior to the Mac; there was a mobile phone before the iPhone; there were several tablet computers before the iPad; there was an MP 3 gamer before iPod.” Yet in his telling, that really did not quit Apple from inventing the “modern” variations of those products.