29
Trick stat: 33 % people grownups now utilize individual AI agents either on a regular basis or regularly to find or engage with brands, according to July 2025 data from Polite and Dynata.
Beyond the graph:
- Virtually 4 in 10 (38 %) consumers are most comfy delegating language translation to AI representatives, more than customized purchasing suggestions (21 %) and decision-making assistance (17 %), according to a February study from Auth0.
- Post-purchase, 71 % of consumers are most interested in utilizing AI representatives to answer concerns for faster customer support, per a December 2024 study from Salesforce.
Utilize this chart: Marketers can utilize this graph to reconsider their top-of-funnel method. They can optimize brand exposure within AI communities, feed AI representatives with structured product information and conversational hooks, and treat AI as the new search bar by prioritizing clear, AI-friendly web content.
Relevant EMARKETER records:
