Adhering to a week of online objection, globe’s- most-popular-YouTuber MrBeast, also known as Jimmy Donaldson, has actually eliminated a new generative AI tool from his Viewstats system, a collection of devices made to “aid designers grow YouTube channels.”
Offered as component of an $ 80/ month bundle, the AI tool assured to “generate viral thumbnails” and got some favorable reactions, however likewise a thunderingly unfavorable reaction from those who watch generative AI usage as wasteful, gaudy, and underhanded.
In a promo video clip announcing the device last week (a duplicate of it is embedded over), Donaldson didn’t dance around subjects that were most likely to, and did, attract the wrath of peers and followers, stating that the thumbnail generator “actually feels like dishonesty” which individuals can “enter any type of network on every one of YouTube, and it will utilize it as motivation for the thumbnail it’s creating” while the logos of preferred YouTube networks showed up over him.
“What the actual fuck … and he utilized my logo design in the promo for it as well,” stated preferred YouTuber Jacksepticeye in response. “I dislike what this system is developing into. Fuck AI. “
On Friday, Donaldson revealed that the device is no more, stating that he ‘d intended to” assist small designers make far better thumbnails” yet “fizzled.” As a program of a good reputation to critics, a directory site of thumbnail musicians for hire is being provided instead of the tool.
Hey! Thanks for all your responses on the ViewStats AI thumbnail device, we pulled it and included a funnel for designers to find actual thumbnail artists to commission pic.twitter.com/ICrB 8 NFyuC June 27, 2025
Whatever Donaldson’s personal sight on generative AI devices might be, he does not supply it up in the video, mounting the modification as basically an action to issues: “My goal right here is to build tools to assist makers, and if designers do not desire the tools, no concerns, it’s not that huge an offer.”
Some makers apparently did desire the AI thumbnail generator (the confirmed X accounts at the top of his replies, as an example), and so the break has actually expanded a little bigger in between those who see generative AI as merely a device and those that see it as theft.
Big firms are as divided as the general public, with software program companies like Google, Microsoft, and Adobe pressing AI tools while lots of media firms combat it. Previously this month, as an example, Disney and Universal filed a claim against image generator Midjourney, calling it “an endless pit of plagiarism.”