Generative AI applications have actually seen tremendous development in both downloads and in-app revenue in the first fifty percent of 2025, a report from market intelligence company Sensor Tower claimed. Customers downloaded Gen AI apps 1 7 billion times, contrasted to 1 billion in H 2 2024 These apps doubled in-app earnings, generating $ 1 87 billion in H 1 2025, as compared to $ 932 million in H 2 2024
The report kept in mind that users spent over 15 6 billion hours on Gen AI applications in the initial half of 2025, a jump from 8 5 billion hours in H 2 2024 This time was videotaped over 426 billion sessions.
Asia was the fastest-growing market for Gen AI applications, and additionally took the lead for market share in terms of downloads with 42 6 %, thanks to markets like India and Mainland China. Download growth in Asia was 80 % in H 1 2025, as compared to 51 % in Europe and 39 % in The United States and Canada.
While LatAm signed up the highest growth for in-app purchases for Gen AI applications, North America still holds the lead in regards to market show 40 %.
ChatGPT’s continued development
Sensor Tower kept in mind that ChatGPT was the leading application for in-app income in every nation bar China. Nonetheless, China’s Deepseek performed better in terms of the number of downloads in weeks after the launch.
Individuals are likewise spending even more time with various AI aides, with ChatGPT leading the pack. Individuals utilized the app for greater than 12 days generally in a month for H 1 Other popular applications were Personality AI, PolyBuzz, DeepSeek, and Perplexity.
ChatGPT’s dampness has actually been impressive. Sensor Tower claimed that individuals are using OpenAI’s app as high as X and Reddit. Just Google has a far better rate for the average variety of days utilized each month. The record likewise discussed that, as compared to in 2015, ChatGPT’s weekend break use has actually additionally enhanced, signifying that people are relying on the AI-powered chat application past job.
“This advancement makes its application use patterns a lot more akin to Google’s, which customers rely upon as a key search device both throughout and outside of job hours,” the record claimed.
Over time, the gap in between usage of ChatGPT and usage of apps in the top online search engine and web browser categories has reduced. For instance, in H 1 2025, ChatGPT had 16 mins of average day-to-day usage as contrasted to 18 2 minutes for the top search engine and browser.
Beyond search, customers are likewise using ChatGPT for health and wellness, purchasing, personal finance, and dish preparation suggestions. The report claimed that more than a 3rd of triggers utilized on ChatGPT in Q 2 2025 were associated with lifestyle and home entertainment.
Sensor Tower noted that ChatGPT is acquiring users throughout both mobile apps and platforms. It claimed that more than 15 % of ChatGPT customers in the united state access it throughout the web and mobile, higher than various other systems like Temu and Threads. While ChatGPT has actually shown development, it is still behind other systems like Google, Facebook, YouTube, Google Docs, and Amazon, which have greater than 25 % of customers accessing the solution both online and mobile.
Apps are including “AI,” essentially
The knowledge company stated in its record that the term AI currently shows up over 100, 000 times in app summaries on both the App Store and the Play Store. Users downloaded and install apps pointing out AI 7 5 billion times in H 1 2025, which represented around 10 % overall downloads.
In the last 12 months, a growing number of applications in classifications like AI assistant, AI web content generation, Picture editing, Nutrition & & Diet Regimen, Examination Preparation, Tutoring & & Studying, Translation, and Various Other Hobbies & & Interest Providers have added AI-related terms.
An enhancing variety of applications in the top charts for different classifications now have “AI” in their names. However, this enhancement just has a short-term boost in downloads.
“Unsurprisingly, apps that added terms like ‘AI’ or ‘LLM’ to their app names or descriptions experienced a notable increase in downloads over the subsequent months,” Sensing unit Tower stated.
